Strengthening communication within an organization, and to the outside world
External Communications
Creating pieces that encapsulate an organization’s vision for its audience–development brochures, website content, corporate magazines
We custom-published an annual magazine for Sugarbush Resort, introducing themes–terrain parks, anniversaries, community partnerships–that would carry through the season. Working with Sugarbush employees and freelance staff, we were able to sell advertising to cover the cost of the magazine production, printing, and distribution.
We created a lodging brochure to showcase Clay Brook Resort Hotel, Sugarbush’s luxury, slopeside lodging facility.
Internal Communications
Working with organizations to facilitate communication to their entire team using a variety of strategies including:
- blog posts
- emails
- intranet messages
- web-based and phone-based messaging platforms
White Management Corporation wanted to bring their different restaurants under a unified management structure, and create a communication strategy that would connect with over 700 employees. We created a company website with a password-protected section for employees that accessed company benefits information and a corporate blog. We created email groups to foster better communication between management groups. We partnered with Homebase, a web-based and phone-based communication platform that allowed us to message individual managers, individual restaurant teams, the leadership team, or the entire company.
Social Media & Email Marketing
Telling employee stories, sharing company values, promoting products and events
We created White Management Facebook and Instagram pages that promoted events, restaurant specials, and fun facts about the staff.
CEW Communications 