Media Relations

Deep experience working with members of the press to generate desired media coverage and manage negative coverage

Media Events

Working with members of the media to generate coverage for events including:

  • Ribbon Cuttings
  • Grand Openings
  • Check Presentations

I handle media and community outreach for events such as Grand Openings, Ribbon Cuttings, and Check Presentations to deliver local media coverage at the event, and following the event.

Earned Media

Generating positive coverage in publications that include:

  • The New York Times
  • O: The Oprah Magazine
  • The Boston Globe
  • The Boston Herald
  • Albany Times Union

I have experience representing brands at group media events, and pitching story ideas to individual journalists at those events. I also have experience creating and hosting one-day and multi-day group media events for a brand. I have existing press contacts in some industries (lifestyle, food, sports), but also know how to cultivate contacts in other areas.

Crisis Management

Crisis can happen in most any organization. Responsive, timely communication with the media fosters trust and mitigates the damage that can occur in the aftermath.

I have managed the corporate response and media for catastrophic events including the death of a customer, critical accidents, unsafe work conditions, and hazardous fires.