My Approach


My goal is to articulate brands so they feel authentic to employees, customers, and the public.
I start with research and a series of conversations, so I can fully understand the underpinnings of an organization. I then aim to identify the outstanding themes and personalities that emerge from that research, at which time I draft a brand story. Then, in collaboration with your team, we bring your brand story to life through a variety of deliverables including messaging, signage, website content, event creation, and media outreach.

Areas of Focus: Branding, Corporate Communications, Media Relations, and Story Telling

photo of Sugarbush Magazine 2018 cover art illustration showing people important to the mountain, including Win Smith, Sigi Grottendorfer, Peter Estin, Damon and Sarah Gadd.

Branding

A holistic approach to branding that assesses the entire organization, or hones in on a specific restaurant, lodge, or event.

Image of fundraising book for Neck of the Woods daycare center, entitled "Empowering our Future."

Corporate Communications

Content creation for websites, brochures, internal and external messaging, and social media.

Media Relations

Working with members of the media to generate and manage press coverage.

Vermont Life magazine cover, winter 2007.

Story Telling

Discovering the rich histories of subjects such as Vermont’s chicken pie supper, Sugarbush Resort’s glamorous early years, and the magic-making of adaptive sports.